In today’s tough economic times all business are more aware of how important presentation is; you could have the best service since sliced bread but you are unlikely to convert potential customers into paying customers if they see your employees dressed scruffily or unprofessionally. It may be the case that you are reluctant to use company funds to purchase embroidered work wear such as personalised polo shirts or work shirts, but it must be regarded as along term investment, that small outlay now could reap a bigger return further down the line. They are after all many ways to promote our company but few methods provide the same effect as being able to give potential customers an effective first impression.

Here are some of the things the use of personalised work wear can benefit.

Identify employees to customers: with the addition of your company logo on a quality piece of work wear your employees stand out making them more accessible to the customer when they require assistance.

Team Building: wearing clothing that displays the logo and even the employees’ name and position, creates a sense of unity as people can use names and get to know each other within the work environment.

Efficiency: research has shown that workers wear their clothing with a sense of pride, if they feel happy and comfortable within their workplace then they work better together which increases efficiency and productivity.

Promotes your brand: It is simply free advertising, as your workforce will be seen not only when working, but when on a lunch break on there way home; it cement’s your company name in the minds of consumers which in turn can lead to increased sales.

Allow potential customers to contact you: As part of your logo you could have your telephone number or email address added, and then the most important information is there in front of them.

This list is by no means exhaustive but shows that embroidered work wear is very important for every company, as it has benefits both for the employees and the company.